CVS Health Takes a Stand to Photoshop

 

 

DISCLAIMER *The views expressed here are those of Aidan Mack. They do not reflect the views of the interpreters engaged in interpreting her.*

The Transcript:

Visual Description of Episode: – Video opens with upbeat music and views of New York City, while Aidan Mack exercises with a jumping rope.

The screen shifts to her turning down a road lined with green trees in a red motorcycle, while a red car passes by. Aidan Mack then appears in a fancy closet/fitting room wearing a black dress with black heels, while she spins around looking in the mirror. The screen then shows Aidan Mack sitting in a dressing room at a Hollywood-style vanity mirror, lined in a circle with bright light bulbs where the camera films her reflection in the mirror as she flips her hair and whips out her magenta, pink lipstick applying it to her lips with a grin into the mirror. Aidan Mack is then seen in the center of New York City, standing in the middle of Time Square where the camera circles her as she looks around with an astonished look in her eyes and face at the flashing lights and billboards surrounding her. The host, Aidan Mack then opens her show as she walks down Time Square’s glowing, ruby-red stairs while bystanders sitting behind her on the stairs watch her introduce her show in American Sign Language (ASL).  

The screen shifts to The Aidan Mack Show logo (dark blue and black background with a cartoon figure of Aidan Mack in a black dress and heels holding up the ASL hand shape for ‘I Love You,’ standing next to three shopping bags (pink, blue, and yellow) lined up in size order with the website: www.aidanmack.com below.

(Episode opens with Aidan Mack wearing a black blouse with a black long sleeved blazer jacket over it. Aidan is wearing white pants with black pin stripes on them going down vertically. Aidan is wearing black leather slip on shoes with white soles. Her brown, short hair is worn down and she is wearing a light purple colored lip stick and she also has on small silver hoop earrings. She is sitting in front of a vintage, finished wood panels that creates a tarnished-bronze and brown looking wood background on a hot pink chair that is formed in the shape of a big hand.  On the wood behind her, displays The Aidan Mack Show logo on Aidan’s right with 3 pictures of pink hearts as trees in pink grass to the side of the logo, each one with different background sky colors.  Below the logo is a small black table against the wall that has a yellow pot with a purple flower inside of it and a blue pot with a red flower inside of it.)

Hello everyone and welcome to The Aidan Mack Show!

 (insert picture of CVS Health logo)

This is really such a great time to have this discussion. Why you might ask? Now CVS Health has announced a ban on picture editing and modifying in 2020. Such great news! I’m really excited about that! You all notice that in the magazines, the models, the movie stars, and the celebrities always look perfect and never have one flaw.

 (insert various pictures of different magazines and models)

 But, we already know deep inside that everyone has a flaws We all do, there’s no one who is an exception to that.

So we’ve now become more aware of the marketing strategies and what they do to models or celebrities, especially when a magazine cover was released. On one side it had a picture with flaws and the exact picture next to it was flawless.

 (insert pictures of Glamour magazine cover and Maxim cover)

 Remember that way back when? People were outraged by that, and that’s when Photoshop went viral. And by going viral the discussions became more and more prevalent, consumers took a step back and realize that the products they wanted to look exactly like their favorite celebes who are promoting it but that wasn’t the case. Going forward since that, now anytime we see images we always say, “Oh that’s photo shop” or “Obviously Photoshopped.” Before this whole thing came to light, people were clueless about Photoshop. And they looked up to these celebs wanting to look just like them. Now we know it’s obviously just Photoshop working its magic based on its history.

CVS Health decided to take some responsibility because they recognize that 80% of their purchases are made my women. So why are they advertising unrealistic pictures of models and celebrities that doesn’t even match with what these people actual look like because of Photoshop. It’s phony and not honest at all. So CVS Health wants to show their integrity by showing the actual images of the celebrities without any Photoshop. I think it’s great that CVS to take the responsibility of this initiative and I think it’ll cause other companies to follow the movement. So it allows us to feel more natural than this artificial look that is being portrayed. It’s so unreal that it’s not even real at all, it’s just a fake look. It makes consumers feel depressed, lowers their self-esteem and just overall people not feeling good about themselves. So it’s important that this is recognized and hopefully this has a domino effect to other companies. It’s an exciting time, but for many years all these companies have brainwashed us with our looks and appearances. Which has led to the creation of apps typically used for social media like Instagram that allows people to Photoshop their selfies using various apps. For example, making our teeth whiter, face free of blemishes, fading wrinkles, make up, and even contouring. So the tables have turned, us as consumers are taking the responsibility and now we are editing our own pictures. So in some ways, these companies/outlets have already brainwashed us all and it’s now our default to constantly edit our pictures. It’s definitely a lot to think about as much as it’s a great thing that CVS did this but at the same time we’re now embedded with the need to always change our pictures. Again, it’s something interesting to think about.

Thank you for tuning to The Aidan Mack Show! And I want to thank Casey and Domenick for their time interpreting me! Thanks guys!

(insert video of interpreters signing, “Thank you, bye!”)

And don’t forget to follow, like, share, and subscribe The Aidan Mack Show! Ciao/Bye/Take Care?

(The two interpreters appear signing, “Thank you, Bye!” (music fades)

The Aidan Mack Show logo appears again. (dark blue and black background) with a cartoon figure of Aidan Mack in a black dress and heels holding up the ASL hand shape for ‘I Love You,’ standing next to three shopping bags (pink, blue, and yellow) lined up in size order with the website: www.aidanmack.com below. A white screen with social media websites appears directly after.

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